girls with baaaaaad rep who deliver the gooooood news about your
email revenue share
we’re the villains behind your heroes
During our time with startups and agencies, we’ve created our own technical and marketing frameworks that brought businesses up to 20% in revenue seemingly out of nowhere
Since 2024, we’ve been working with startups that grow rapidly in all money-making niches
Bad Rep agency is a collective of fully independent email marketers
We’ve learned to work with businesses that have their own email marketing/CRM/retention teams, those that don’t, and those trying to build one
Our secret sauce is the email copy we write
your Emails may land in inbox 100% of the time
but if they simply don’t sell it’s the same as if they all went to spam
Tools we use to crack the vaults with secret revenue
risk-proof technical infrastructure
So your emails don’t start landing in spam in the middle of Q5 madness. We expect the unexpected and make sure you stay in the game at all times
Product and competitor-aware research
We’ll go through your and your competitors’funnels, document the flows, look at the data and discover the best performing ads in your niche before we start doing anything. Full-cycle understanding is what allows us to be the baddest
You can’t scale what you can’t see. Some teams lose up to 40% of their email revenue in analytics gaps — broken events, missing UTMs, flawed attribution logic.
We rebuild the tracking and align it across CRM, ESP, and lifecycle stages so you can see what’s actually driving retention and what’s dead weight.
Proper analytics
continuous branch logic
We use source, entry paths data, and intent to build branch logics that sync with your paid funnels. So emails can pick up right where the acquisition left off. The result: more conversions, lower CAC, and fewer unsubscribes from those “who even are you” moments.
really, really, reaally good copy
Copy is a code to human behaviour — let’s use it properly. We build messaging strategies that align acquisition intent, decision triggers, and conversion-driven storytelling so that every line moves users closer to becoming customers.
Forget the nice and inoffensive emails
no one remembers!
Disclaimer!!! Working with us may be classified as a hate crime against your competitors!
(and don’t say we didn’t warn you!)
Who is the best fit for the baddest email agency?
AI assistants Fitness apps Astrology & tarot platforms Productivity apps Pet wellness apps Language learning apps Sleep trackers Virtual stylists
AI assistants Fitness apps Astrology & tarot platforms Productivity apps Pet wellness apps Language learning apps Sleep trackers Virtual stylists
Mood trackers Finance & investing apps Meditation apps Fashion try-ons Recipe planners Habit trackers AI photo editors Parenting tools
Mood trackers Finance & investing apps Meditation apps Fashion try-ons Recipe planners Habit trackers AI photo editors Parenting tools
Skincare & beauty tools Journaling apps Plant care apps Affirmation apps Microlearning tools Wellness trackers Focus music apps Dating apps
Skincare & beauty tools Journaling apps Plant care apps Affirmation apps Microlearning tools Wellness trackers Focus music apps Dating apps
1. Early-stage startups
You’ve launched.
You’re seeing first results.
You know emails should print money.
Hiring a full-time retention lead isn’t in the cards yet, but ignoring email is costing you.
Choose our Full Setup package
We’ll build the foundation that gets your retention machine rolling.
Includes:
3-month setup sprint
ESP integration (optional)
Risk-proof infrastructure + scale-ready domains
Proper analytics, revenue attribution + all key dashboards
Design system + launch-ready templates
Setup of all transactional emails
Key marketing flows built & A/B tested:
welcome flow
abandoned cart
reactivation
sunset flow
+30 content experiments and automated all-winners campaign
Pricing:
$10 000/3 months sprint, fixed price with no hidden costs.
110+ production-ready emails.
4-10% Email Revenue Share average from 0 to month 3.
2. Product-marketing and growth teams
You’ve got someone smart who’s already delivering results.
They understand the product, the metrics, the users — they just need frameworks that turn email into a high-performance growth lever.
Choose our Team Training package
We’ll teach your team how to build, manage, and scale retention from the inside.
Includes:
Basic audit and research, so we know what we’re dealing with and where to start
Custom training plan based on your actual goals
Practical‘show & build’sessions with your team:
on ESP & technical setup
analytics & revenue attribution
basic understanding of email marketing frameworks & tools
strategies for conversion- and retention-first campaigns
insights on copy, design and creative tactics that work
+Systems for hiring, briefing, managing, and evaluating in-house or external email teams
Pricing:
Starting at $4 000/1st month and $2500 for every next month (optional).
You keep all the materials + training session records with key learnings forever.
3. CRM/Email-marketing teams that need more output
Your team’s great — just buried in execution.
You’re shipping campaigns, fixing automations, handling deliverability… and have zero time left for experiments.
Choose our Email Production package
We plug in, find opportunities, and deliver launch-ready experiments your team can run instantly.
Includes:
Seamless integration with your stack
Content and design production at scale
Experiment ideation + launch + analysis
Reporting you will actually read
Reiterations based on previous experiments
Pricing:
Starting at $2 000/month
20+ marketing emails with B+C-variations (copy, design, HTML templates)
TL;DR: PACKAGES AND PRICING
Our team integrates with yours and takes care of everything related to email marketing. You don’t have to do anything, no hidden costs.
Classic retainer
We jump-start your email marketing in 3 months from scratch, set everything up, start and grow the most important marketing flows.
Full setup Package
We’ll train your team to work with emails both in theory and in practice. They’ll set everything up while we hold their hand and guide them.
Team Training
For the teams that need to boost their output and launch more experiments. We’ll deliver 20+ content experiments, complete with copy, design, HTML code + variants.
Email Production package
Now seriously,
why work with someone with a bad rep?
well, it’s simple ¯\_(ツ)_/¯
Good agencies overpromise just to please.
Bad ones tell you the real story, as it is.
Good agencies test subject lines.
Bad ones test the limits.
Good agencies optimize for opens and clicks.
Bad ones optimise for revenue.
Good agencies do what’s briefed.
Bad ones do what works.
Good agencies follow the latest trends.
Bad ones start them.
Good agencies make noise.
Bad ones make money.
Good agencies report metrics.
Bad ones improve them.